Integrated into The Great Escape Festival, The Great Alternative Escape is Brighton’s underground music showcase. This part of the event, which sees labels and promoters curate their own line ups, while The Great Escape itself provides the venues, equipment, and support, not only captures a diverse snapshot of the Brighton scene, but it’s also free, encouraging fans to check out artists that may not have yet found their way into the wider public consciousness.
One artist that was high on my list, having heard strong whispers from their PR team, is Joan & the Giants. In all honesty, I was curious to see whether the buzz matched the reality but I needn’t have worried. Within minutes, it is clear why they’ve creating such a buzz.
Singer Grace’s voice is the kind that stops you in your tracks: expressive, warm, and full of emotional weight. It’s especially notable when she performs recent single Mamma Don’t Cry, a moving (taken from her own heartbreak experience) track that finds solace in the act of creation. As those who have heard the track already know, it’s something that she performs with a sincerity that is appealing and moving – a consistent facet of her too-short set here today. Even in a packed Brighton showcase environment, the band managed to create a sense of connection that feels genuine and surprisingly intimate.
What impressed me most is how assured the band already sound. Their songwriting is tight, their arrangements thoughtful, and they plays with a unity that suggests they’re only just beginning to tap into their capabilities. There’s a real spark here – the kind that hints at bigger stages and growing audiences.
On the strength of this performance, Joan & The Giants prove themselves to be a band with heart, craft, and clear upward momentum. Definitely one to keep on your radar.
Don’t miss the chance to see Joan & the Giants next time they’re out on tour, they’re well worth it. In the meantime, be sure to check them out on Spotify : Joan & the Giants | Spotify
Review: Mimi Swan
